Your brand is alive- with a distinctive position in an ever-changing industry. We will not rest till your brand keeps up with the pace of adjust, to reflect your correct character. We adore design and take wonderful care with even the smallest nuance. Our passion for straightforward, bold visuals translate into effective communications that differentiate your brand and propel you quickly-forward.
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Is branding a cost center? On the surface, yes, but the return is loyalty. The return is sales folks whose jobs are less complicated and far more successful, personnel who remain longer and work tougher, customers who become ambassadors and advocates for the organization.
The rise of new technologies that allowed audiences to opt out of ads—from cable networks to DVRs and then the internet—made it significantly tougher for brands to buy fame. Now they had to compete straight with true entertainment. So companies upped the ante. BMW pioneered the practice of making brief films for the net. Soon corporations were hiring best film directors (Michael Bay, Spike Jonze, Michel Gondry, Wes Anderson, David Lynch) and pushing for ever-more-spectacular particular effects and production values.
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These early (pre-social-media) digital efforts led companies to believe that if they delivered Hollywood-level creative at world wide web speed, they could collect huge engaged audiences about their brands. Therefore was born the fantastic push toward branded content. But its champions weren’t counting on new competition. And this time it came not from large media companies but from the crowd.