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The wealth of data that is now accessible is astonishing. In theory, at least, possessing access to the internet implies obtaining access to nearly all of the world’s knowledge. Increasingly we don’t even want to be sat at a desk to access the details either, as mobile devices turn into far more and far more potent.
Cerf does not see a full answer to the bit rot difficulty, but he pointed to Project OLIVE at Carnegie Mellon University as a substantial step in the right direction. OLIVE emulates old computers running old application on virtual machines. Beneath, you see an image from a demonstration of an emulation of a 1991, OS7 Macintosh operating Hypercard. The display, mouse and keyboard of the Dell Computer are interacting with the simulated Macintosh, which is running on an Internet server.
As technologies enhanced, individual computer systems with GUIs became ubiquitous. The transition away from gasoline will take longer than the transition from command lines to GUIs due to the fact of the longer replacement cycle for automobiles, but the tipping point has been reached.
It is addictive. Due to the fact mobile phones are always there and always on, they represent the most intimate, quick and individualized media experience ever developed. In its April study, Pew identified that 67% of smartphone owners frequently verify their devices even when they don’t ring or vibrate, 44% said they slept next to their phones to keep away from missing calls and 29% said they could not live without” their ubiquitous electronic companions. The powerful attraction that mobile phones hold over their owners overcomes the single greatest challenge facing advertisers: capturing a customer’s focus.